E--Marketing has a significant effect on the marketing efficiency of products and
services. The success of effective e-marketing of textile fabric is based on the
effectiveness of the ideal recruitment of suitable advertising function of the textile
product to highlight its aesthetics, features, surface effects, and varied colors. Due
to the intensified competition among different advertising agencies, it is necessary
to provide marketing and advertising solutions that can confront challenges and
affect users' attitudes effectively towards products and services. Therefore, in this
research, we resort to using augmented reality advertisement as an e-marketing
effective function for women textile fabrics. The research problem is concluded in
studying the contribution of Typographic Textile Fabrics Design on users’
acquisition of marketing positive attitudes towards augmented implementation. The
research objective is to prepare and use an electronic application to market textile
fabrics designed by using Typography. To answer questions of the research and
achieve its objectives, follow the experimental methodological Research on
designing an augmented reality program to market Typographic Textile Fabrics by
preparing and designing an augmented electronic application to study its impacts on
the category of users attitude, which requires preparing attitude measurement that
include (number of phrases to measure the attitude of this category members
towards Augmented Application used for e-marketing of Textile Fabrics. The study
concluded that the design of Typographic textile fabrics provides a positive user
attitude for e-marketing augmented application.
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