The Sustainable Development Initiative adopts environmental protection as one of
its important goals. It aims to save the environmental sectors, reducing the
depletion of environmental resources, pollution and protecting biodiversity. To
enhance environmental safety, whether in the present or in the future, this research
discussed the issue of plastic pollution and the unsustainable use of those materials
and its danger effect to the environment. Also, enhancing the user sustainable
participation in protecting the environment and changing environmentally unsafe
behaviors to reduce pollution, and to encourage the efforts to sustain the
environment, to improve the balanced averment, through a Sustainable
development of social media awareness campaigns. The research problem lies in
the huge increasing in the consumption of plastic materials despite of the great
harm they inflict on living creatures, environment and society, and the weak
awareness of the sustainable development goals that adopt a pro-direction to
preserve the environment, living creatures and public health. Methodology: The
research followed the descriptive analytical methodology to describe and analytic
four awareness campaigns specially designed for the study, besides the
experimental methodology through preparing a survey questionnaire on a 5-point
Likert scale adapted from (Chin YSJ., 2019; Pretto et al., 2015) to measure the
impact of the awareness campaigns to raise awareness of the effect of plastic
pollution before and after the exposure to the campaigns (for a sample of four
groups separately) and enhancing the changing in the unsustainable behavior of the
audience in the unsafe usage of plastic. The research has come to several results;
the most important states that “there are statistically significant differences between
the degrees of responses of the research samples towards the four awareness
campaigns after the exposure” depending on the audience segmentation. |
