The civilizational and socio-economic development resulted in a great
jump in the availability of malls and commercial markets, due to its role in
stimulating the economic growth and increasing the volume of investments
and the effectiveness of these centers in the promotion of sales. As the
malls and centers often hold a large variety of targeted buyers, which are
exposed to various visual media outputs to lure shoppers, this necessitates
the use of modern technology to attract and possess the buyer`s attention.
Therefore, the research faces the problem of studying the dynamic
holograms capability as a digital entry for advertisement in commercial
centers and its ability to attract the attention of the Ad consumers. That is
due to the power it possesses in charming consumers due to its threedimensional dynamic which is different from other visual effects, as it is
considered one of the state-of-the-art three- dimensional visual displays. In
addition to the probability of putting them to use in different areas within
the commercial center. Hence, this study is concerned with demonstrating
the capability of Holograms in creating effective advertising messages in
malls as one of the cutting edge technological means. Which in turn carries
the dimensional physical dynamic movement capable of capturing the
attention of the advertisement consumer. The research follows the
experimental approach to present two hologram shows as a digital
advertising entry in commercial centers to reach an outcome. One of the
most important results is that the effective employment of the dynamic
holograms as a digital advertisement within malls, and commercial centers
have the power to hold the attention of the receivers.
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