Tourism is one of the top priorities of the country as a source of national income, Therefore, the State seeks to promote the tourism sector
and its infrastructure. This study assumed that the use of graphics treatments for tourism advertising through the textile furnishing of hotels in
coastal cities enriches their visual identity. Also, the synchronized presentation of tourism Ads along with specifically designed textile furnishings
can play an active role in confirming the hotel distinctive identity. This experimental study, which involved 150 coastal hotel guests, measured
the effect of unified graphic treatments of tourism advertising of coastal hotels in addition to specifically designed textile furnishings and the
impact of their synchronization on the guest perception of the visual individuality of the hotel. The study concluded that recruitment of graphic
treatments of tourism advertising in the textile furnishings of the coastal hotels enhances the hotel’s visual distinctiveness. In addition, the
synchronized presentation increased the credibility of the hotel and augmented its characteristic visual identit |
