Global markets offer many creative solutions and modern advertising tools to attract the recipient
and thus affect the acceptability of the advertising message and its responsiveness to its content,
we find that the technology of smart phone systems has become one of the most important tools
in the world of advertising and which in turn allows the receiver to interact with it and the search
addresses one of the codes that are known as the QR Code, which is a session by displaying the
ad to the receiver when interacting with it either in a media or by merging two or more of those
methods by employing Smart phones are what this interaction is, which has a great impact on
consumers because of the curiosity it creates, which it causes him a state of psychological
imbalance that the consumer wants to change by interacting with the ad, which offers a unique
way in the nature of the interaction differs from the traditional advertising methods, where the
integration of smart phone systems, Internet networks and social communication is a kind of
effective communication for smart phones and between the recipient and the interactive behavior
of his communicative The other hand enhances the role of QR code in smartphones to serve
effective advertising messages.
The importance of this study is to illustrate the effectiveness of rapid response to smart phone
system advertisements using QR codes as modern interactive systems innovative, The research
follows the Descriptive analytical approach of models of advertisements applied to smartphones
using (QR) |