Dr. Magdy Helal :: Publications:

The balanced scorecard seeks to provide managers with a comprehensive set of measures of performance of the organization. However, almost only big organizations could successfully implement scorecards and numerous failures have been reported. We argue that the causes of failure are fundamentally the inevitable subjectivity inherent in the methodology and the lack of a reliable tool to guide the implementation process. We recently proposed a hybrid approach using discrete event simulation and system dynamics to total enterprise simulation modeling. In this paper we explore the merits of using the enterprise simulation model to support management in developing the balanced scorecard.