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| Title | Designing Cross-Media Storytelling in Egyptian Newspapers Websites and Its Relationship to the Development of the Performance of These Websites |
| Type | PhD |
| Supervisors | Prof. Sherif Darwish Al-Labban |
| Year | 2025 |
| Abstract | Abstract With the continuous advancements in digital journalism, numerous forms and styles of storytelling have emerged, including cross-media storytelling. These interactive, multimedia files integrate various elements offered by the electronic medium, such as text, images, graphics, video, audio, and links, in various forms and types. The goal is to produce a comprehensive journalistic file or story that encompasses different journalistic arts within a cohesive and integrated artistic framework, based on graphic design principles. This can be achieved through a one-page design or multiple pages that the reader navigates using the cross-media story's internal navigation system. This study aims to explore the design of cross-media storytelling in Egyptian online newspapers and its relationship to enhancing their performance, within the framework of an applied study of Egyptian online newspapers and the media richness theory and the hybrid model. To achieve this objective, the researcher monitored and analyzed cross-media storytelling on the following websites: Al-Dustour, Al-Watan, Al-Bawaba News, Cairo 24, El Konsulto, Massrawy, and Ahram Gate, from August 2017 (the date of the first cross-media storytelling published on Massrawy) to August 2022. This involved analyzing the formal aspects of cross-media storytelling, including both traditional and interactive elements, design forms, and styles. Additionally, the study explored information sources, the most focused-on topics, and persuasion techniques used in cross-media storytelling. Furthermore, the performance of these files was evaluated. The study also analyzed the results of a field study conducted with a sample of cross-media storytelling producers at the studied websites to understand the methods of selecting different design forms for cross-media storytelling, the nature and steps of producing this type of storytelling files, the roles and responsibilities of communicators in the design process and performance improvement, and their impact on overall website performance. The goal was to develop a roadmap to guide designers, in finding innovative and clear entry points for designing cross-media storytelling. The overall results of the analytical study revealed a diversity of forms, styles, and design methods for cross-media storytelling on the studied websites. The topics, sources, and persuasion techniques, whether rational, emotional, or both, also varied widely in cross-media files. The performance level of most cross-media storytelling on the studied websites was generally low and required improvement, especially on El Konsulto. The results of the field study emphasized the importance of a specialized newsroom and a dedicated team to help maintain the continuous production of cross-media files on the website. Most of the sample respondents confirmed that the design process is the cornerstone of producing cross-media storytelling due to its significance in helping users understanding the story with minimal effort. Most of the study sample also sought to evaluate the performance of cross-media storytelling on the website. Additionally, the study's main objective and hypothesis were confirmed, as the results indicated that the quality of cross-media storytelling design affects the performance of the website |
| Keywords | Cross-media storytelling, electronic newspapers, design, performance, user experience, Egyptian media |
| University | Faculty of Mass Communication, Cairo University |
| Country | Cairo |
| Full Paper | download paper |
| Title | The Role of information graphic (infographic) in treatment of Syrian Crisis. (An analytical study compared to the site of Russia today(RT), and CNN in Arabic) |
| Type | MSc |
| Supervisors | Prof / Abdul Jawaad Saeed Rabie ;Dr /Heba Aldesoky |
| Year | 2025 |
| Abstract | Abstract Infographics is representation of data and information by using graphics to make it understood, clearly and simply. The study seeks to know The Role of information graphic (Infographic) in the treatment of Syrian Crisis in two sites (Russia Today (RT) and CNN in Arabic) from 30 March 2015 to 30 March 2016 this is by analysis and compare the Infographics about Syrian crisis in both sites. The researcher will use descriptive approach and a form of semiotics analyzing, comparative, content analysis to analysis content, Syntactic and significance to know the symbols' meanings, explanation and the role of text in Infographics. Problem Statement Knowing the role of information graphics in the treatment of the Syrian crisis by analyzing its content, Syntactic and significance to knowing the symbols' meanings, explanation and the the role of text in Infographics. And the extent of the reflection of the political direction of the countries which own the sites (CNN Arabic, RT directed in Arabic) on the role of information graphic (Infographic) in the treatment of Syrian Crisis Purpose of the study The main objective of the study knows the role of information graphics in covering the Syrian crisis Sub - objectives of the study. - Identify the Infographic as a new art of journalism - Identifying the differences in the treatment of the Infographic in the Syrian crisis at the websites of the study sample. The study led to some results: - A variety of the use Infographic in the two sites of the study, which the site of (RT) in Arabic was, interested in the location maps Infographics, unlike the CNN in Arabic, which was interested in the comparative Infographic. - There were also a variety in the means of designing the Infographic especially in (RT) in Arabic, which focused on the block design rather than the other types of the design. Unlike CNN in Arabic focused on the design of the columns since it is considered the most suitable design of the comparative forms. - There were also a variety of convincing methods, sources and topics dealt via the Infographics in the selected samples of the study. - The two sites of the study were right when they make use of colors meanings, lines, symbols and forms to deliver the implicit message of the Infographic. - The two site was interested in using the basic principles of designing the Infographic; like the unity: it could be a complete unity in one site or partial unity between the elements in one Infographic. This is along with the achievement of cadence and stability in the Infographic of the samples of the two selected sites of the study. - The text, in most of its positions, came in a form of pinpointing a piece of information. The whole and complete message of the Infographic specially the implicated of the text showed that the tendency or the ideology of the site of (RT) in Arabic supports Al- Assad regime and Russia helps the Syrian army. Unlike the CNN in Arabic, which was an opponent of Al-Assad regime, the thing that agrees with the ideology of the two states (Russia and the United States of America in dealing with the Syrian crisis. |
| Keywords | Infographics ; semiotics analyzing; Syntactic ;significance ; designing infographics |
| University | Faculty of Arts, Menoufia University |
| Country | Menoufia |
| Full Paper | download paper |
