The current research aims at comparing swimming schools in public clubs and private academies. The researcher used the descriptive (comparative) approach. The researcher chose (6) swimming schools in public clubs and private academies randomly, with (120) junior swimmers, (120) parents and (18) officials as the main sample. The researcher used the following tools: Open interviews - Data logs - The questionnaire. The researcher concluded the following:
- The educational level of swimming schools in public clubs is better than its counterparts in private academies for two reasons. First, the greater number of participants increases the opportunities for more talents to appear. Second, parents are more interested in their children’s levels without any concerns about other factors like social status of other members.
- The administrations of swimming schools of public clubs do not use social media as a publication tool although it is very important in our modern world as an efficient tool for announcement.
- Private academies are fully aware of the potentials of social media as a media tool for announcement and they use it integrally in the marketing plan of the academies.
- High fees of private academies may not be suitable for the majority of community members.
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