The purpose of the study is to identify the role of innovative marketing in enhancing competitive advantage, and to identify the impact of
product innovation, pricing innovation, promotional innovation, and distribution innovation in enhancing competitive advantage.
The study depended on two types of data secondary and primary
data that were directed to marketing managers and research and development managers in the food industry organizations in question in the Arab
Republic of Egypt, and the study population includes food organizations
whose capital exceeds 10 million pounds and organizations that follow
the private system, and the study population consists of 60 Organization
they were taken as a blanket inventory |
