The Research Source : Fighting and Water Sports department .Faculty of Physical Education. Benha University.
The Aim of Research:
Research aims to design a strategy for marketing Fencing Championships. Through the application of the thinking of strategic marketing within the Egyptian Federation of Disarmament.
The researcher used the descriptive approach and researcher chose a sample of 17 individual representatives of the members of the Federation Council, the Director and the officers inside marketing and sports marketing experts Arab Republic of Egypt.
The researcher used for data collection (interview, opinion poll), as the researcher design survey analysis.
concluded five axes is the basis for the design of any marketing strategy and the most important results pointed to the lack of management of marketing Egyptian Federation of disarmament. Sports organizations working to design marketing strategies commensurate with the output of periodic analysis of the situation and Recyceles analysis rectified. The researcher also recommended the need to work administrative unit for research marketing. |
