'Adaptation', 'Inspiration', 'Quotation', and 'Borrowing' are diverse terminologies used in cinematic realm to denote the notion of exchanging ideas in cinemas all over the world. This study is dedicated to investigate movie posters of Hollywood and their Egyptian replica to unearth the degree of adaptation as well as the similarities and differences between them. In order to achieve these goals, the researchers choose Multimodal Semiotic Theory as a theoretical framework, and applies Kress and van Leeuwen's framework Reading Images (2006), and van Leeuwen's model (2006). The results of the study reveal strong resemblance between the Western-made poster and its Egyptian replica. Although there are blind copied Egyptian posters, there are also authentic and creative copies which are localized and domesticized to suit Egyptian spectator and its culture. |
